About Us

Need help improving your patient experience or analytics? We can guide you down the most efficient path to your patient-centered improvement objectives. Our approach is fast, friendly, and tailored to build on the strengths of your staff and organization.

Janiece Gray, Founding Partner


Performance Improvement, Patient Experience, Lean Six Sigma Black Belt

I began my career as a social worker and later, with my Master of Health Administration (MHA), directed operations at Allina Health in Minnesota. I’m Lean trained and have a Lean Six Sigma Black Belt, and have led performance improvement and patient experience departments.

Kevin Campbell, Founding Partner


Enterprise Data Warehouse Architect, Lean Six Sigma Black Belt

I have over a decade of experience in healthcare business intelligence and performance improvement, including developing Enterprise Data Warehouses for large hospital and clinic systems. I’m also a Lean Six Sigma Black Belt.


DTA stands for “Defy the Asymptote.” An asymptote is a math term for an imaginary line (or limit) that an equation approaches but never touches. In the graph (left side of the graph), no matter how big X gets, Y will get closer and closer to the asymptote but will never reach it. We use this concept as a tongue-in-cheek way to describe healthcare challenges that seem impossible to overcome.

Your asymptote may be patient satisfaction scores that have plateaued. Or the projects that go on forever, never attain the intended results, and frustrate your team. Whatever it is, the only way to overcome an asymptote is to defy it (right side of the graph), like you defy gravity. That’s what DTA Associates is here to help you do.

What asymptote do you need to defy? We can help.

Get the full story behind our name here.