About DTA Associates

Choosing among healthcare consulting firms isn’t easy. DTA Associates differs in its lean, streamlined and creative approach. If you need help improving your patient experience, healthcare metrics or analytics, trust our proven track record. While many healthcare consulting firms use off-the-shelf solutions, we leverage the unique strengths of your organization and the talents of your staff and physicians to understand real opportunities for change.

Janiece Gray, Founding Partner

Performance Improvement, Patient Experience, Lean Six Sigma Black Belt

I began my career as a social worker and later, with my Master of Health Administration (MHA), directed operations at Allina Health in Minnesota. I later directed patient experience at Allina. My background and experience give me strengths in approaching healthcare opportunities and challenges through a systems lens – with unique strengths, challenges and activation points. My experience is also informed by leadership roles leading performance improvement in patient-centered care and patient experience departments. Working in the client role with healthcare consulting firms inspired me to address some unmet needs in the industry, and to co-found DTA Associates. I have a Lean Six Sigma Black Belt, and find that the discipline of practice translates to healthcare work very well.

Kevin Campbell, Founding Partner

Enterprise Data Warehouse Architect, Lean Six Sigma Black Belt

I have over fifteen years of experience in healthcare business intelligence and performance improvement, including developing enterprise data warehouses for large hospital and clinic systems. My work with other healthcare consulting firms and desire to help healthcare organizations leverage scarce resources through innovative approaches led me to co-found DTA; I believe we offer a unique value and perspective to organizations struggling with outcomes stagnation or other problems. I’m also a Lean Six Sigma Black Belt and like Janiece, I find the practice applicable to a variety of healthcare challenges.