Shadow Coaching

Health Care Providers

Shadow coaching health care providers is a proven method for performance improvement. DTA offers innovative shadow coaching that health care providers find supportive, helpful and even inspiring. Shadow coaching is uniquely designed for each participant and can encompass all aspects of communication with patients, across teams, and among staff.


To be fully prepared for value-based purchasing, it’s more important than ever to focus on patients’ perceptions of their care experience.

Reimbursement is increasingly tied to standardized survey tools (HCAHPS, CGCAHPS, ED, CAHPS etc.), and the questions related to communication and are the ones that patients most readily understand:

  • Did the provider listen carefully?
  • Were you treated with courtesy and respect?
  • Did the provider explain things in a way you could understand?

These crucial questions are essential outcomes improvement, and they’re all rooted in communication. DTA Associates can identify any stumbling blocks or issues in communication. Shadow coaching health care providers helps them enhance their skills, build competence and develop confidence – all without compromising clinical quality or productivity.

Custom Shadow Coaching
That Works

Although outcomes are measured in numbers, your healthcare providers are not a series of digits. Working in a supportive, highly individualized way is essential to assist your care team members with efforts in improving patient experience, while also improving the overall quality and efficiency of the clinical encounter. We do this through a number of time-tested training and healthcare coaching methods.

The Shadow Coaching

The first step is to meet your organization where it is, and build on what works. We don’t impose, we adapt to your preferred model of service culture. Our approach is dynamic and interactive. In the end each participant has a clear, customized plan for improving communications with patients. We find these customized plans are highly accessible and effective, because they’re rooted in the participant’s own personal strengths and opportunities.

Shadow coaching health care providers can lessen frustration and bring more joy to your providers, in addition to improving patient experience and outcomes.

“DTA has energy, expertise and real joy in their work which makes them great partners. Their communication is timely, spot-on and clear, so partnering is easy and productive.”

Val Ulstad, MD, MPA, MPH - CEO, Partner

Cascade Bluff LLC

"DTA is a true partner with our organization. The sharing of ideas, knowledge and experience has been invaluable. The goals are always clear and DTA has allowed us to grow so we can keep moving forward after the contract is complete."

Amy Porwoll - CIO and Vice President, Information Services

CentraCare Health

"We want the patient experience to be surrounded by a culture of service throughout the healing process. We believe this is best served by having an organic, personalized approach – created from within our own hearts and minds. DTA has helped us achieve that custom approach."

Tomi Ryba - President and CEO

El Camino Hospital

"Our organization had an urgency to get a baseline assessment of our quality department. DTA Associates came in and, in two days, assessed our regulatory reporting needs, process of data collection, and staff competencies/gaps. Mary Jo was professional, detailed, high-energy and thorough. Our Senior Leadership was provided with a well-laid out roadmap that addressed current, future, and technological needs and strategies."

Susan Skinner - Vice President, Patient Services

Grand Itasca Clinic and Hospital

"DTA has helped us develop strategic and tactical plans around patient experience. Not only did we have a long-term vision but they helped us build an actionable plan with incremental steps we could start implementing right away."

Bethany Hyde - Multispecialty Clinics Manager

North Memorial Health Care

"DTA is able to apply their past experience to our business needs. This has greatly compressed the time to completion for us. Everyone at DTA is very approachable and explains things in terms we can understand."

Tom Lenarz - Director, Business Intelligence and Analytics

Centra Care Health

"Compared to other consultants, DTA has become a part of our organization and has worked alongside us in every way. Our successes have become their successes and they have truly helped us become a better organization."

Mark Matthias, MD - Vice President, Medical Affairs

St. Cloud Hospital

"I’ve really enjoyed becoming involved with DTA. Initially I was hesitant to be coached for fear of being criticized. However, the experience is very much the opposite. All of the feedback is positive, and only helps you to build on your strengths. I personally am passionate about the message DTA is giving because I feel they teach you basic communication skills you can use in your everyday conversations. The DTA staff are not only experts at what they do, but are kind, funny, personable people. I am very appreciative of the knowledge, guidance, and opportunities this experience has provided me!"

Daisy Nelson - RN, Emergency Department

Regions Hospital

"As a member of the patient experience team, and a coach at regions hospital, I have had the honor of spending a lot of time with the DTA team. They are an inspiring bunch, and I am better for our time together."

Blake Southard - EMT, Emergency Department

Regions Hospital

"As we developed our plan to improve the patient experience at our health care organization, the voice of the patient was missing. While we knew this was such an important aspect of our journey to improvement, we were not sure where to start. With the help of DTA, we were able to create a very robust Patient and Family Advisory Committee (PFAC) consisting of previous patients and/or family members of patients."

Cheryl Reinking - Chief Nursing Officer

El Camino Hospital

"We worked with Janiece, identifying and mapping processes for a major technology project. We experienced long days and mind-numbing detail, but somehow Janiece managed to keep our teams engaged and thinking throughout the process. It wouldn’t be fair to say it was fun, but Janiece’s approach to interaction made it far less painful than it would otherwise have been. Janiece was also able to quickly understand our overall goals, ask the right questions and nudge us back to where we needed to be in order to ensure that we stayed on track throughout the project and finished our work on time."

Marc VanKley - President and COO

Beltmann Group, Incorporated

"We have been utilizing the coaching services of DTA and the feedback from our physicians has been extremely positive. We appreciate the non-intimidating approach and having a trained set of eyes to reinforce the positives in addition to identifying the opportunities for improvement. I would recommend DTA to any clinic that is focused on improving the patient experience through better provider-to-patient interactions."

Randy Farrow - CEO

Mankato Clinic

Shadow Coaching

Coaching is not only a passion of ours, but it is also a specialty! We don’t just provide shadow coaching; we also train coaches within organizations for long-term sustainability. Our training model pairs trainees with experienced coaches. We provide an initial training workshop, the full training program progression and a capstone session after the individual training is complete. We also offer ongoing quarterly training sessions for coaches to maintain their skills, connection, enthusiasm and support for the work.

Given that we have trained more than 50 coaches across the country, we also established the DTA Coaching Community.  Our coaches all use our proprietary coaching reporting tool for prompt, streamlined reporting. This group connects monthly for the DTA Coaching Community Calls to discuss key topics related to coaching and feature best practices, interviews with experienced coaches and share tips and tricks to maximize the coaching experience.


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